Gen Z & Millennial Astrology Beliefs & Trends
of Millennials Consider Themselves Astrology Believers (2024)
Key Findings
83% of Millennials and 62% of Gen Z consider themselves astrology believers.
Harris Poll (2024)
56% of Millennials check a potential date's astrological sign before agreeing to go out.
Harris Poll (2024)
30% of Americans consult astrology, tarot cards, or fortune tellers.
Pew Research Center (2025)
Belief & Interest Rates
30% of Americans consult astrology, tarot cards, or fortune tellers
| Value | Statistic | Source | Year |
|---|---|---|---|
| 83% | 83% of Millennials consider themselves astrology believers | Harris Poll | 2024 |
| 62% | 62% of Gen Z consider themselves astrology believers | Harris Poll | 2024 |
| 30% | 30% of Americans consult astrology, tarot cards, or fortune tellers | Pew Research Center | 2025 |
| 80% | 80% of Gen Z and Millennials believe in astrology (EduBirdie survey) | EduBirdie | 2024 |
Dating & Relationships
56% of Millennials check a person's astrological sign before agreeing to a date
64% of Millennials know which zodiac signs they are most compatible with
78% of Gen Z women and 71% of Gen Z men check dates' zodiac signs for compatibility
| Value | Statistic | Source | Year |
|---|---|---|---|
| 56% | 56% of Millennials check a person's astrological sign before agreeing to a date | Harris Poll | 2024 |
| 64% | 64% of Millennials know which zodiac signs they are most compatible with | Harris Poll | 2024 |
| 78% | 78% of Gen Z women and 71% of Gen Z men check dates' zodiac signs for compatibility | EduBirdie | 2024 |
Daily Habits & Behavior
72% of Gen Z and Millennials let astrology guide critical life aspects (romance, health, work, education)
41% of Gen Z and Millennials check potential boss's and colleague's zodiac signs before accepting a job
| Value | Statistic | Source | Year |
|---|---|---|---|
| 58% | 58% of young Americans check their horoscope at least once a week | EduBirdie | 2024 |
| 27% | 27% of young Americans check their horoscope daily | EduBirdie | 2024 |
| 72% | 72% of Gen Z and Millennials let astrology guide critical life aspects (romance, health, work, education) | EduBirdie | 2024 |
| 41% | 41% of Gen Z and Millennials check potential boss's and colleague's zodiac signs before accepting a job | EduBirdie | 2024 |
Spending & Monetization
Gen Z and younger Millennials comprise approximately 60% of the astrology app user base
| Value | Statistic | Source | Year |
|---|---|---|---|
| 29% | 29% of Americans pay monthly for astrological services | Harris Poll | 2024 |
| 56% | 56% of Millennials pay monthly for astrological services | Harris Poll | 2024 |
| 60% | Gen Z and younger Millennials comprise approximately 60% of the astrology app user base | JPLoft | 2024 |
Frequently Asked Questions
Methodology
Statistics compiled from Harris Poll (2,069 U.S. adults, February 2024), EduBirdie surveys, Pew Research Center, and JPLoft market analysis. Survey results are subject to standard margin of error and may vary by methodology.