Research & Data

Astrology & Horoscope Industry Statistics

Data-driven insights into the astrology market, app engagement trends, generational beliefs, and the broader wellness industry.

Astrology & Horoscope Market Statistics

Comprehensive astrology market statistics for 2026. Global market size, revenue data, regional breakdown, and growth projections from leading research firms.

$22.8BProjected Global Astrology Market by 2031

15 statistics across 4 categories

Horoscope App Engagement & User Statistics

Horoscope app engagement statistics for 2026. Daily active users, session duration, retention rates, and user behavior data from leading astrology platforms.

120M+Monthly Active Astrology App Users Worldwide

15 statistics across 4 categories

Gen Z & Millennial Astrology Beliefs & Trends

Statistics on Gen Z and Millennial astrology beliefs in 2026. Survey data on zodiac belief rates, horoscope checking habits, and generational spirituality trends.

83%of Millennials Consider Themselves Astrology Believers

14 statistics across 4 categories

Wellness & Self-Care Industry Statistics

Wellness and self-care industry statistics for 2026. Market size data for mindfulness, meditation apps, mental health, and their intersection with astrology.

$500B+U.S. Annual Wellness Industry Spending

10 statistics across 4 categories